Declining Birth Rates Across the Region Challenge Long-term Growth Prospects in Baby Diaper

27 Apr 2022

Baby diapers are among the largest contributors to the retail disposable hygiene sales in Asia Pacific. However, demographic changes have impacted the category growth, as markets across the region are being challenged by the declining birth rates. Indonesia—the country with the largest population in SEA—has seen its birth rate come down to 17 births per 1000 in 2021, compared to 18.8 five years ago. China's birth rate dropped to eight births per 1000, down from 13 five years ago, representing over 11 million drop in the number of children ages zero to four. By 2026, China's diaper population is estimated to be about two-thirds of what it was back in 2016.

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